Course Dashboard
Welcome to Writing The Bait Piece: Earn More Creating Ebooks for Clients! This is the Course Dashboard, and it will be your headquarters for everything you need in class the next 4 weeks.
Syllabus
Course Materials
| Module 1 | The topic, the research and the outline |
|---|---|
| In this session, you'll learn how to work with your client to come up with the e-book topic. You'll also get research tips for getting the information you need, quickly, along with a proven outlining technique. | |
| Unit 1 | Kickoff Webinar - Writing E-books: The Booming 5K Opportunity |
| Unit 2 | Email Template for Pitching E-books |
| Unit 3 | Lesson 1 - The Topic, the Research and the Outline |
| Unit 4 | Handouts: Samples of outlines and e-books |
| Unit 5 | Lesson 1 Homework: Coming up with good ideas for topics |
| Unit 6 | Live Q&A Replay |
| Module 2 | From outline to finish line: Writing the e-book |
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| In this session, you'll find out how to take your outline and write an amazing e-book. You'll get proven formats and writing formulas that make it easy. You'll also learn how to work with your client's designer to ensure the finished e-book looks great. | |
| Unit 1 | Lesson 2 - From outline to finish line: Writing the e-book |
| Unit 2 | Lesson 2 Homework - Opening, Title, About |
| Unit 3 | Live Q&A Replay |
| Module 3 | What you need to know about SEO for e-books |
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| In this session, you'll learn how search engine optimization plays into e-book writing. You'll learn how to use free research tools to find the best keywords, and how to choose and use keywords in each chapter of your e-book. | |
| Unit 1 | Lesson 3 - What you need to know about SEO for e-books |
| Unit 2 | Live Q&A Replay |
| Unit 3 | Lesson 3 Homework - SEO Keyword Plan |
| Module 4 | Landing bait piece e-book writing gigs |
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| In this session, you'll learn practical techniques for getting bait piece e-book writing gigs. By "practical" we mean step-by-step instructions, email/phone scripts, model proposals, pricing guidelines, the works. | |
| Unit 1 | Lesson 4 - Landing bait piece e-book writing gigs |
| Unit 2 | Sample Email Scripts |
| Unit 3 | Sample Marketing Plan |
| Unit 4 | Marketing Action Plan Worksheet |
| Unit 5 | Live Q&A Replay |
| Unit 6 | Lesson 4 Homework - Marketing Action Plan |